Lemonade Day is a nationwide campaign with the mission “ .. to help today’s youth become the business leaders, social advocates, community volunteers, and forward-thinking citizens of tomorrow—one lemonade stand at a time!” The Price Group served as the 2023 marketing partner for Lubbock Lemonade Day, developing the theme and graphics, a bus wrap, collateral materials, social media, signage, outdoor and digital advertising. TPG also presented “Stand Out,” a hands-on training event to help children and parents better promote their stands.